Being consistent with our most authentic identity is fundamental for us here at Bertani. Having an identity means staying faithful to authenticity and transparency; it means acting responsibly and making constant progress without betraying our own identity or vision.
The world of wine has spent years thinking that it should listen to the market and modify its style accordingly. Today, the consumer asks for identity, consistency, transparency and looks for truth and authenticity, so the producer’s behaviour is fundamental. These values were considered abstract in the past, but today they are becoming more important economically.
A fine wine today, to be considered such, must meet certain basic requirements: a solid tradition, with the constant ability of the winery to live up to its image; a consistent style, especially regarding the suitability of the production area; commitment to quality, not just excellence of the product but also of the production processes; close links with the place of origin; strict and transparent production methods (always state what you do).
It is important to stay the same and to be consistent with your territory, to enhance your real specificity and your image (this is the case of Amarone Bertani, which has had exactly the same packaging since 1958), while carrying out research in the vineyard and on production methods… this is our identity, this is the concept, the value and strength of “being Bertani”.